When I began my journey as an entrepreneur, I was told to start a blog.
By having a blog, I could document my journey, build a personal brand, distinguish myself from my competitors, and it would help me build my storytelling skills.
After all, as an entrepreneur you have to "sell" not only your product, but your brand to customers, investors, and VC's.
If no one is writing about you, best that you start out writing about yourself and company.
I was scared, because I wasn't so confident with my writing, and it took me a long time to figure out how to simply explain my startup, tell my story, and what exactly was particularly special about me as an entrepreneur.
Many think, that for entrepreneurs it's enough to have a good idea, but from my experience exploring different startup ecosystems, talking with key influencers, Angel investors, Venture Capitalists, Corporate Venture Capitalists, and other entrepreneurs, people invest in an entrepreneur they believe that can build an idea.
Not just the idea only. And if I wanted an investment, having a blog where I could practice building my personal brand and storytelling skills was essential.
So over the last 4 years, I've created different blogs where I wrote about my products, tech events, my life as an entrepreneur, and startup ecosystems that I explored.
It took about 3 years for me to find my voice as a blogger and a personal style that is honest, provoking, and personal that set me apart from the crowded blog space.
But the world has changed a lot in the last 4 years. Blogging may have once been something popular, and I still believe is essential for new entrepreneurs to craft their storytelling and personal brands. However, people are getting more lazy to read, I admit as much as I love reading thought-provoking articles, books, posts, that visuals and shorter posts are more attractive. Plus when I'm working it's more practical for me to listen to YouTube videos and podcasts that inspire and empower me to keep on moving forward.
I would say that though I haven't monetized my blog, which I started to improve my writing skills, improve my storytelling and brand, I believe it's time to take on the challenge of mastering the art of podcasting.
I'll always be a writer at heart, and continue to write blog post to promote my journey, though now I'm turning my blog into a book, it's the right time now to get into podcasting.
After all, podcasting is now more popular than blogging, the space is not so crowded like blogging and YouTube (another platform I hope to get into once I master podcasting), and opportunity for me to share my unique experience and perspective of building a startup in a foreign land.
So, for the next few months I will be focusing my energy on podcasting. And will focus on telling the story of foreign founders building startups and businesses in Asia.
My podcast: Entrepreneur In A Foreign Land, so far I launched an intro. and my first episode, where I share my success and setbacks of building my startup in Thailand.
And, I have a list of foreign friends building their startups and business in Asia, that are happy to be featured.
I hope, over time with a lot of practice, more equipment, and more practice that I will become better at podcasting, and just as I successfully found my voice with blogging, I hope too that I find my voice and develop a style for podcasting.
You can listen to my introduction to my channel and my first podcast on Sound cloud: Entrepreneur In A Foreign Land