As a "BeautyTech" entrepreneur, I came to Korea for 2 reasons, to write about the startup ecosystem, and also to learn about K-Beauty. Lately I've been focusing a lot on the "Tech" part of my startup, so I carved out some time to explore cosmetic shops, beauty retailers, and talk to people in the cosmetic industry.
It wasn't hard to find cosmetic shops and retailers, as they are everywhere, such as Olive Young, Innisfree, Skin Food, Nature Republic, and many other cosmetic shops that promise youthful, healthy, and beautiful skin, hair, and nails.
The beauty business is very competitive and after some time exploring many shops begin to look the same. So, I asked some people I met if they could recommend any natural and holistic shops I could see. One entrepreneur I met, told me about this DIY beauty shop/coffee store that just opened up.
Agarbatti DIY Cosmetic Shop (couldn't find the website), where customers can make their own cosmetics, fresh, as in choose the ingredients, scents, oil, specifically for their personal needs. And while they wait, can buy coffee/tea.
I know what it's like to make hair and select products from my kitchen, but going to the shop was quite an experience! In fact, I made a video so you can see for yourself how amazing this place really is!
Overall, it's quite amazing to see cosmetic shops invest so much in the branding, packaging, interior design of the stores, advertising, and the salespeople. I cannot emphasise how impressed I was with the sales people, as too many shops I've been to, the salespeople were not very familiar with the products and only interested in sales.
As people are starting to **read labels** it's very important that brands educate the staff and not just "sell a product." In Korea it's different, despite the plethora of cosmetic shops, lined back to back, on every corner and street, the beauty business is thriving!
My advice for beauty bloggers and beauty entrepreneurs, come to Korea to see and learn why K-Beauty is a multi-billion dollar global business.
As always, thanks for reading :)