done"This is Singapore, if you don't work, you don't eat!"
Blunt words and wise words, spoken by the hostel receptionist I met this week.
After my 3 month sabbatical in New Zealand,
if I didn't have the energy to
work and write every day 16 hours a day,
I would push off work to be done the next day.
Not only that, I always had a full fridge of food,
I had a comfy couch and roof over my head,
as I was staying with a family friend,
and weekends I spent time with my religious community.
All in all, I got comfortable, while I was in New Zealand.
I got worried, because as an entrepreneur I got used to being
Now I'm in Singapore,
and comfortable...I am no more!
Hustle: A Test to Selling my Products!
Singapore is expensive,
even staying in a hostel can get expensive,
I know very few people in Singapore (I have one good friend!) so
I'm on my own.
I have no business partner,
no romantic partner,
no lucrative network of friends to invest in my venture,
and no family to help me with startup or living costs.
It's just me
(and G-d, as there is no way I got this far without divine help!)
So, to not get into too many details of my finances,
this week was a test, because I had
to sell products, to cover some of my costs.
If I didn't sell my shampoo bars,
I wouldn't eat.
(with the exception of the free breakfast provided by the hostel)
And, it was a test to my ability to stand on my own
two feet as I need to prove that this business is sustainable.
So I hustled,
and sold my shampoo bars to backpackers,
and at the end of the day,
I was able to eat.
Singapore is excellent for global distribution,
I want to scale my business, and the best place
to build for distributing products all over Asia
Personal delivery is obviously not scalable, and still
can be done in my local market (Bangkok, via motorbikes and Skytrain).
But, for the rest of the region, all my products
are sold online,
and delivered via mail.
Singapore has excellent distribution and fulfillment centers.
And Bangkok is where the products will be manufactured.
Being on the ground over the last few days (I arrived at 3AM on Friday morning!)
walking in the hot sun
to find shops that sell soap boxes, going directly to hair salons
to possibly sell products, then focusing on selling to backpackers,
after many, many rejections, excuses, restrictions,
I was finally able to get:
"yes I'll buy"
I knew this move, to many irrationally and unrealistic,
I can absolutely do it!
And though it's only midweek,
I look at the last few days staying in a hostel has
been an opportunity for me to tap into a new
customer base I haven't sold to in the past: backpackers.
Aside from business, I want to live in Singapore
because it's safe, has many opportunities, it's not really polluted,
I want to settle down (get married and build a family)
have an enriching Jewish life while living in Asia,
and I really like the public transportation (easy to get around).
Yes it's expensive, life is difficult for those with little means,
but, I'm an optimist!
I've gotten this far in my journey!
So, I'll keep hustling, selling products, and
won't give up, no matter how long it takes :)
As always, thank you for reading!
And if you have a business or living in Singapore and
have some wise advice to share or interested in
learning more about my products, feel free to reach out!