I finally did it! I posted an ad on Facebook looking for hair models, got an overwhelming response of interesting candidates and narrowed it down to 4 models (originally 5 but one didn't show up) to represent Healthy Hair Asia. Now, looking at the models, one would ask, why are their "Western" women? Well, there are many expat women living here in Asia, and as for my other models, they are natives of South East Asia. Despite the differences in heritage many women living in Asia face similar hair challenges from dry hair, hair shedding, hair loss, scalp issues, and many more problems that bind women from all around the world together.
What was it like hiring (and turning down people?) for a job? Well this was my first time, as things for my growing business are moving faster than expected, I wanted the best hair models, so I politely turned down people who didn't have what I was looking for, and was disappointed to not get the people that I really wanted, you win some and you lose some :/
Aside from getting models, I had to learn how to take great pictures, quality videos, and create images that people can relate to and find inspiration from. So, to learn all this, I went to YouTube! At 1AM in the morning I found a great video to learn how to use my fancy camera, canon eos m! After watching several times, I have a whole new respect for people who work professionally or as a hobby with cameras.
To also prepare for the big day, I completely rearranged my room using one white wall as the primary background, emptied my bathroom to for the hair washing tutorials, and staged my vanity mirror as a fun space for hair models to show off their hair (and my products). While making all these arrangements, I thought of Dove and Herbal Essence commercials and how they don't only just sell products, but a message and story to viewers. I want the same thing for Healthy Hair Asia!
Aside from being a director, photographer, stage crew person, and cleaner I had to make fresh hair products for my models (this takes time) and spent my saturday night at Makro market shopping of avocados, bananas, and makrut lime.
Bright and early, I started the morning right before 6AM (yes I blend avocados that early because my neighbours and school band also like to start that early too!), excited for the video and photo shoot that would take nearly 6 hours to shoot. At 10AM, my models came, and we all got to know each other, I went over how the day would go (teaching has given me a lot of different skills!), lunch break, and end our shoot with YouTube hair tutorials. I'm very grateful that my campus has a beautiful garden, so all the pictures could be easily shot.
What I learned throughout the day was as a "director" I must inspire my models and take their advice (many thanks!), as a photographer I need to have a great camera, have an extra battery, and take more time learning about lighting (so important!), as a stage crew woman I need to have more props (ladders) and make sure that the landscape is good enough (quite hard to find quality grass, but we managed), as a stylist, I think I did a great job, each model dressed great and relatable to my customers, and as a saleswoman (the biggest part of my job), I want to learn more, reading and seeing what YouTubers and Instagram people do is not enough, I should take a class!
After 6 fun and sweaty hours indoors and outdoors, I successfully completed my first photo/video shoot. Everyone was happy, they got compensated and free products, and now I have many beautiful images and a story to tell on YouTube and Instagram. I'm quite proud of myself!
Stay tune as now the next stage is editing! Before I didn't have so many pictures, now I have hundreds to edit!