Event: Digital Marketing Workshop for female founders in Wellington, NZ
Organizer: She Owns It
Date: Thursday, March 7, 2019
Rachel Lewis, Founder of She Owns It
Mia Garlick, Director of Policy/APAC Regional Coordinator at Facebook
Nicola Willis, Member of Parliament
Monique Doy, Founder of Dressing Room
Sara Quilter, Founder of Tailor Skinkcare
Hirira Rollestone, Founder of Mindset for Paddlers
Amanda Snedden, Founder of Little Ones
How I learned about the workshop
I've been in Wellington, New Zealand for about 6 weeks.
And this was the first event related to entrepreneurship that I've attended since I've arrived in New Zealand.
I'm not a tourist, I'm an explorer.
In a new country, I have a list of events, people to meet and interview, and I write about what I discover.
Traveling to New Zealand, my focused was writing my adventures over the last 4 years.
I had no plan to travel around the country, go to events, and just write.
And I noticed a pattern with my life around this time of the year,
I'm always in a new place.
2018 I was in South Korea for 1 month.
And my time there was a real adventure!
I attended the Startup Weekend Seoul Women, Startup Grind Seoul,
and plethora of other events and places, like Pangyo, Campus Seoul Goolge,
and interviewed local and foreign founders to learn their stories.
This adventures, for the first 2 weeks I could feel myself growing unhappy.
I felt my creative energy and 'hunger' was slowly depleting.
And I finally figured out why.
I'm human, a very sociable human.
And I simply cannot live an insulated life with one focus.
As beautiful and luxurious as it is to focus on writing, in an incredibly beautiful place,
if I'm not happy, and my creativity doesn't flow, I can't work productively.
I know what it's like to be unhappy in a work setting,
hence why I quit my teaching job, and went full-time with my startup in 2017.
I was so happy, and even when things started to fall apart,
and had to move home and live with my family,
I was still happy, "hungry", and determined to make my way back to Asia.
So, I made a change.
I signed up for 2 online business classes
to expand my knowledge and skills to manage my business.
I also bought more books, as I've learned writers have to be vigorous readers.
One book, Rich Dad, Poor Dad by Robert Kiyosaki,
I was reminded by the importance of socializing
and being around like-minded and/or ambitious people.
So I went on eventbrite, looked for events to attend so I could surround myself around
entrepreneurs, and found the workshop!
What I learned
It was good to hear the stories of panelists, as many started their business solving a problem,
and the challenges and success they had over the years building their business on social media.
There stories reminded me of when I first started, Healthy Hair Asia.
I started styling hair and selling hair products with friends and my customers while teaching
English full-time when I first arrived in Bangkok, Thailand.
I posted an ad on craigslist and InterNations, and one of my customers recommended that I
create a Facebook page so it would be easier people can find my services and sell hair products.
It took awhile for me to learn the basics of building a Facebook shop.
And over time, I started investing more money into my business,
and even created 'how-to" videos to teach my customers how to properly use the hair products.
There stories were inspiring, and when the workshop started, we took out our phones,
and spent the next 2 hours learning the how to's use Facebook tools, Instagram Stories.
I learned about the difference between branding, marketing, and advertising, and the importance
of building a community for your customers.
So refreshed and empowered after attending the workshop.
It was nice to be back in a business focused and female business friendly environment
(men and women do business so differently!)
So, now that I know the basics of Instagram Stories Facebook ads,
and the importance of building a community for my business,
I'm going to apply and execute what I learned.
Balance is also important.
I've already manage my time with writing my book,
taking online courses and now I'll go out
more to socialize with other entrepreneurs.
And if you're wondering do I plan to travel more around New Zealand,
I do have a road trip coming up!
Thank you for reading and Happy International Women's Day!